Ricardo Daziano wins NSF CAREER Award
Ricardo Daziano, assistant professor and David Croll Fellow of Civil and Environmental Engineering, has won a prestigious Faculty Early Career Development Award (CARRER) from the National Science Foundation, upon his proposal "Advanced demand estimators for energy-efficiency in personal transportation."
Daziano will use the $409,565 award to support his research and education efforts in decision-making analysis to better understand consumer behavioral response to energy-efficient engineered technologies. According to Daziano, "successful design of sustainable technologies can occur only if consumer response to energy efficiency and diversification is correctly assessed. Effectively, traditional engineering aims to develop technically sound solutions to relevant problems. But because a successful solution must not only be technically adequate but also be one which society is ready to adopt, we also need to understand consumer preferences and demand. Thus, engineering design and analysis for policy-making and firm decisions must address consumer behavioral response to technological innovation."
The idea is to exploit microeconometric discrete choice theory to better inform engineering of ultra-low emission vehicles. The main research outcome will be a solution for the joint estimation problem of a complex system of structural equations based on random utility maximization that can be applied to formulate demand models for energy efficiency. Decision-making analysis tools derived from the demand estimators will serve to evaluate not only pricing and investment strategies for advanced energy-efficient propulsion technologies and infrastructure, but also public policies and incentives to best promote industry conversion to and consumer acceptance of ultra-low emission vehicles. The results are expected to be significant not only for US policymakers and transportation planners, but also for informing auto manufacturers to improve how the industry engineers vehicles.
According to the National Science Foundation's website, the CAREER Program offers the NSF's "most prestigious awards in support of junior faculty who exemplify the role of teacher-scholars through outstanding research, excellent education, and the integration of education and research within the context of the mission of their organizations."